With so many websites on a plethora of subjects, how do you even get yourself noticed? How can you rise to the top of a very large pile? Although we don't claim to be experts, we can offer you some advice on the basics of how to fine tune your blog and drive traffic to your content.
This is Feet Do Travel’s guide on how to give your blog a much needed boost.
SEO (Search Engine Optimisation) is nothing new. It can actually be relatively simple, but it can also be quite difficult to get right when you are first starting out. You want to appear at the top of search engine results when someone is looking for content. Not only do you want to be top of search rankings when people search directly for your site, but the SEO of your content also needs to be carefully thought out so when certain search terms are used, you or your content will appear near the top of the list.
If your site is not appearing in any Google search results, there is a chance that your site is not indexed. Follow this helpful guide on how to index your site using Google Analytics tools.
In addition to doing your own searching and research, there are companies which can help you fine tune your SEO in a flash, such as Ignite Digital. Companies like this will offer a free SEO analysis to help you determine if you have a good base SEO for the market you are aiming at. You then have a quick, easy overview of where you are and how they can help further. If you are running a business based on your blog, then paying extra for their SEO optimisation services after their initial analysis maybe worthwhile.
The most important thing about SEO is not to give up. Keep researching, keep checking internet searches to see where you are. Continually assess, change and adapt your keywords to make sure you are relevant and aiming at your target market. With a bit of effort and time, your SEO will do the work for you and your audience will have no trouble finding you and your content.
Domain authority (DA), in simple terms is used by search engines to determine how ‘good’ your website is with regard to your SEO for your market. The quality, trust and relevance of the links and backlinks provided in your content however, is more important. The higher number your DA, the higher ranking your site will have in search results.
DA together with SEO are used by search engines like Google to determine how high you will appear in its search results. If you think this sounds complicated – that’s because it is!
To try and make this as simple as I can, as mentioned above, one of the biggest measures of your DA is the quality of the links and backlinks provided in your content. If you think that having a blog on cooking is a good idea, but provide backlinks to a very poor site which isn’t relevant, is a duplicated link, points to a site that doesn’t exist, or has a very low site DA then this will affect your own site’s DA! Search engines will mark you down for this.
In short, always check the quality, validity and duplication of any links that you provide. By doing this, you will be able to increase your DA over time. Please note, increasing your DA does take a LOT of time, and any changes you make can sometimes take months to make a difference.
The same as with SEO, if your business depends on your blog site, there are companies who can help with your DA like Rex Originals. They will check your site, provide links which are relevant and trusted and, for a price, will help you boost your DA to move you up the search rankings.
We all know how popular and widely used social media is and it’s is very hard to ignore. But what does this have to do with your blog site? Sure, you will need good SEO and DA for users to find you via internet searches, but does all of your traffic need to come from organic internet searches?
Use social media as a tool to drive audiences to your site directly. The more traffic you have, the more search engines will notice you, and it’s at this point your DA and SEO becomes more important – however not all of your traffic needs to come from organic web searches. Having a Facebook Page, Twitter or Instagram account and posting regularly to advertise your new content will really help boost the numbers of visitors to your site. In addition, using Pinterest and pinning your own blog articles or pages will also help users notice you and drive traffic directly to your site.
Posting regularly on social media is important to keep your audience engaged and keep you near the top of social media platform algorithms. If you think this is going to add a huge overhead to your already overflowing workload, you’d be right – so using a social media scheduling tool like Hootsuite to upload your posts regularly will be a huge help in lightening the burden. Creating your posts once a week and scheduling them all in one go means you only have to allocate an hour or two once a week to upload your social media posts. This will leave your more time to engage with your audience, and to write content for your own website.
Stop dreaming and get started!
If you are thinking of starting your own website, have just begun blogging, or need to give your site a boost, hopefully this post will give you enthusiasm! Many of us dream of the ex-pat life, and although it can sometimes be difficult working as a travelling freelancer, this article gives you a small insight into some of the ways you can boost your site’s visibility and search-ability in the vastness of the world wide web. Get going and boost your blog now!